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Postal service measuring its performance for newspapers
From staff reports
As proof that it is not turning a blind eye to the needs of newspapers, the U.S. Postal Service is conducting delivery service tests across the nation.
The postal service recently released its second report on the service it provides to newspapers, and the numbers showed an increase of 8.6 percent in on-time delivery of newspapers, to 73.6 percent. The report covered Oct. 1-Dec. 31, 2008.
On-time delivery in the Southeast was lower, however, at 65.9 percent. To see a regional breakdown of performance, visit www.usps.com/serviceperformance/_htm/PeriodicalsQuarterlyPerformanceFY09Q2.html.
National Newspaper Association President John W. Stevenson said NNA appreciated the efforts of the USPS to capture more precise information about newspaper service. "We have known for years that our within-county service is usually pretty good and then it deteriorates as we mail into outer areas," Stevenson said. "This study will give us a good handle on the nature of the deterioration so USPS can finally have better tools to tackle the problem. What's more, this will give us a good baseline so that we can watch the quality of service in all areas as USPS undergoes
the massive changes ahead."
According to the postal service, performance for periodicals delivery is being measured through combining data from two externally and independently operated periodicals measurement systems. The Red Tag Monitoring Service is operated by the not-for-profit Red Tag News Publications Association to monitor service for association members; the Del-Trak System is operated by Time Inc. to monitor service for several of its publications. When combined, data from the two systems represent 34 publications ranging in frequency from daily to monthly, concentrated primarily in weekly publications. Circulation for the publications in the systems ranged from 1,600 to nearly 4 million.
- National Newspaper Association contributed to this story.
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